It all began in Morocco, the town of Safi

The wave-crashing shores of Safi, where a morning stroll by the sea shores of the majestic city was a culinary journey unto itself. Fishmongers unpack their daily catches, and through open kitchen windows would drift the smell of centuries-old sardine recipes passed down from one generation to the next. Tastings after tastings, we can proudly say that we’ve mastered the perfect canned sardines, artisanally prepared and flavorful.